Winning every time regardless of the outcome

Pursuing Victory With Honor

The title of our program “Pursuing Victory With Honor” makes clear our philosophy that sports best achieves its positive impact on participants and society when everyone plays to win. In fact, without the passionate pursuit of victory much of the enjoyment, as well as the educational and spiritual value, of sports will be lost. Winning is important and trying to win is essential!

Honoring the mission

The Pursuing Victory With Honor project helps interscholastic, intercollegiate and other youth sports programs better achieve their established missions to promote the physical, mental, social and moral development of participants.

The T.E.A.M. approach to sportsmanship

This four-point strategy for achieving the objectives of the Pursuing Victory With Honor campaign is captured in the acronym T.E.A.M.: Teach, Enforce, Advocate and Model. These four elements should guide the design of all elements of programs to promote sportsmanship and foster good character as well as guide interactions with athletes, parents, coaches, officials and spectators.

Duration: 4-8 hours
Materials: Handouts for participants.
Book it! Email us or call 515-271-1910.


In order to enhance the character-building and sportsmanship aspects of your sports program, it is essential that administrators and coaches consciously and consistently seek to teach thinking and acting in ways that develop and demonstrate the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring and citizenship. This is best accomplished by following a coherent plan.


  • Assure that the Pursuing Victory With Honor character-building and sportsmanship objectives are a clearly stated central purpose of your athletic program
  • Review existing mission and purpose statements
  • Rewrite mission and purpose statements to include language from Pursuing Victory With Honor
  • Ask governing bodies to adopt or recommit to statements stressing character-building and sportsmanship objectives
  • Put mission statement prominently on all literature
  • Assure that all coaches, parents, athletes and officials understand the mission


Specify. Adopt or incorporate in existing codes the Pursuing Victory With Honor codes of conduct for teacher-coaches, student-athletes, parents/guardians and other constituencies that specify desired attitudes and conduct and consciously use the T.E.A.M. process and the Six Pillars.

Publicize. Develop a plan to demonstrate pervasive commitment to the principles and goals of the Pursuing Victory With Honor campaign including posters, banners, awards and written reinforcements on schedules, rosters, descriptive materials, websites, etc.

Integrate. Instruct administrators and coaches to integrate the principles of Pursuing Victory With Honor in:

  • Team selection and recruiting
  • Parent and athlete orientation meetings
  • Game strategies
  • Game recap
  • Continual verbal reinforcement
  • Team rules and discipline actions


Mere teaching and preaching about the ideals of sportsmanship and good character represented by the Six Pillars will not be enough. It is essential that you demonstrate courage and firmness in consistently holding coaches, athletes, parents and others to those expectations.

Expectations. Establish clear conduct expectations for athletes, coaches, parents, officials, spectators and others


  • Reward good conduct and personal development by positive recognition. Firmly discourage bad behavior by immediate correction and prompt discipline.
  • Verbally praise model behavior and correct misbehavior as often as possible with both athletes and coaches.
  • Recognize athletes and coaches who demonstrate exceptional sportsmanship and character after games and in postseason awards.
  • Make demonstrations of good character and sportsmanship a job requirement for coaches and a factor in playing time (e.g., bench players who violate conduct expectations regardless of the competitive situation).
  • Correct parents and spectators who fail to meet expectations through private meetings, letters, announcements, warnings and ejection from games or practices.


Be a vigorous advocate of character and sportsmanship in everything you say and do. Be clear and uncompromising that you want and expect your athletes to demonstrate the Six Pillars in everything they do. Make it a matter of pride in the team and in oneself.

Team captains. Give team captains special responsibility to promote and encourage teammates to develop a sense of pride.

Comment. Comment on the personal development of athletes and the sportsmanship aspects of every competition regardless of the outcome.


Your lessons about sportsmanship and character will be undermined if you engage in or allow athletes, coaches, parents, officials or spectators to engage in contradictory conduct.

Role modeling. Assure that everyone representing your athletic program understands the responsibility to be careful and self-conscious about setting a good example by honoring the Six Pillars on and off the field.

Send only positive messages. Everything you say and do – in organizing your team, conducting practices, during the competition, and in post-event commentary – sends messages about your values and character. Be sure these messages are positive and reinforce the mission of your sports program.

Build your path to improvement with CHARACTER COUNTS!

Simply choose your date and desired location and we’ll assign one of our nearby trainers to work with you in tailoring your upcoming workshop to fit your exact needs.

Call us at 515-271-1910 to get started or reserve your space!

Prices start at $2,500 for up to 40 participants. A conference call will be scheduled with you to discuss your desired goals/needs to tailor your upcoming workshop accordingly.

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