CHARACTER COUNTS! provides practical character education strategies, curricular resources, and training to positively impact your school system, community, youth-serving, or people-helping organization. The CC! initiative has demonstrated success as a stand-alone initiative or working in alignment with other programs such as PBIS to foster positive climate change to produce exceptional results in the academic, social and emotional, character education, and school-climate domains.

CC! utilizes its Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring, and citizenship as a foundational strategy while incorporating other nation’s best-practices and methodologies. Besides emphasizing and promoting a focus on positive school climate, other defining elements of CC! are intensive decision-making strategies, mindfulness, growth mindset, and behavioral change theories. CC! practical strategies produce exceptional results in the academic, social, emotional, and character development domains (The Four Wheels of Success). Learn more about CHARACTER COUNTS!

CC! is housed at The Robert D. and Billie Ray Center at Drake University in Des Moines, Iowa. As a global initiative that transforms lives and strengthens communities, CHARACTER COUNTS! supports our mission to improve civility through character development and ethical leadership.

CC! was created by Michael Josephson and founded at the Joseph and Edna Josephson Institute of Ethics.  The Josephson Institute works towards improving the ethical quality of society by changing personal and organizational decision-making and behavior.