Pursuing Victory With Honor®

Athletics provide a powerful opportunity for building good character. Skills like work ethic, teamwork, leadership, and integrity contribute to the short-term success of the athlete and team and the long-term development and success of the individual.

Coaches and administrators can use athletics and activities to teach critical character skills that impact team performance and individual growth. Our team will be your guide throughout your efforts.

Pursuing Victory With Honor

Success Stories

“This is truly stuff that will help us.”
Dr. Bill Watson
Athletic Director

Urbandale High School, IA

“Jeff did a phenomenal job engaging such a large group at the end of a long day on the computer screen. It was pertinent and relevant. The examples used were timely. The tools given were very invaluable resources. It was a phenomenal presentation!”
Downey Unified School District
Downey, CA.
pursuing victory with honor

We Can Help

Our team can assist you in evaluating your needs and selecting the services that will help meet your goals. For more information about Pursuing Victory With Honor resources and workshops, please contact us at customerservice@charactercounts.org or 515-271-4840.

Professional Development

In our Pursuing Victory With Honor workshop, participants will learn research-based strategies turn values into behaviors and develop implementation plans to Teach, Enforce, Advocate, and Model the Six Pillars of Character on their teams.

Participants will receive our ready-to-use PVWH Playbook and Toolkit to implement culture shaping initiatives.


Understanding the culture of your team is the essential first step towards getting the competitive edge.

The Sport Team Culture survey gathers parallel data from athletes and coaches. It can provide insight into:

  • your team culture among athletes,
  • the coaching practices that shape how your athletes treat each other, and
  • how your athletes prepare to compete.

Curricular and Awareness Resources

We offer a variety of supplemental character education curricular resources including:

  • 7 Yards: The Chris Norton Story Curriculum & Assembly/Motivational Speaking,
  • resilience and inclusion lessons,
  • daily activities, and lesson plans.

Enhance your positive impact on and off the field with Pursuing Victory With Honor awareness resources. Show athletes, coaches, and fans your commitment to Pursuing Victory With Honor with products like banners and Six Pillar wristbands. View our store.

Ongoing Consultation

Our team can work with you and discuss:

  • best practices,
  • brainstorm ideas to Teach, Enforce, Advocate, and Model the Six Pillars,
  • receive feedback on CC! lessons, and
  • answer your questions.

Consultations are a great way to keep your CC! program on-track and provide your team with new ideas to help make your CC! program successful.

Free Resources

Our online lesson plan library provides character education lesson plans that can be filtered by grade level and topic.

View the lesson plan library.