10 May Tus Valores Cuentan for Puerto Rico’s public schools

[Read this in Spanish here. Questions? Contact Marisol Selles at mselles@cameramundi.com.]

Tus Valores Cuentan is a unique and comprehensive K-12 integrated values program specifically developed by Josephson Institute for Puerto Rico schools. It is derived from the Institute’s highly successful CHARACTER COUNTS! program, which currently reaches millions of children and their families.


Tus Valores Cuentan includes training and materials to help schools create a school culture to achieve three inter-related objectives:

  1. Academic achievement. Instill core educational and behavioral values that will improve the learning environment and permit the students reach their intellectual potential.
  2. Personal growth. Develop in all students positive character attributes and critical social and emotional life skills to help them become personally successful and socially responsible (including reducing youth violence).
  3. Safety. Provide a physical and social environment where all students are and feel physically and emotionally safe.

It is important to know that Tus Valores Cuentan is not a curriculum that replaces any existing part of the academic program. It is, instead, a framework that allows teachers to integrate values in everyday lessons and activities in a manner that enhances rather than interferes with the school’s other goals.


Every aspect of Tus Valores Cuentan is designed to initiate meaningful, measurable, and sustainable positive changes in attitudes and behavior.

At the core of Tus Valores Cuentan are two fundamental features that distinguish it from other culture-changing and character-building programs:

  • Six Pillars of Character. Tus Valores Cuentan adopts the Six Pillars of Character central to CHARACTER COUNTS!: trustworthiness, respect, responsibility, caring, fairness, and citizenship, which assures that all instruction and reinforcement of values build upon shared universally accepted values and attributes that comprise good character.
  • Four Point Implementation Strategy. Properly implemented, Tus Valores Cuentan can result in significant changes in attitudes and behavior through the use of a Four Point Implementation strategy that teaches, enforces, advocates, and models the Six Pillars of Character

Phase One – Launching Tus Valores Cuentan

Tus Valores Cuentan will be introduced to approximately 200 schools commencing in August 2010. All training sessions, consultation, and materials during Phase One will be paid for by the Department of Education with funds obtained in a federal grant.

Identification of Participating Schools (May 1-10, 2010). The Department of Education will identify 28 “clusters” or “cohorts” consisting of a high school and its feeder middle and elementary schools. Ideally, four Phase One clusters will be in each region.

The scope and visibility of this program will make it of national significance, and participating schools will receive extensive training and support. If you are a high school director, please consider becoming a candidate for what we hope will be thought of as an honor and privilege.

Selection and Training of Master Trainers (May 1-30, 2010). Josephson Institute will solicit applications for Master Trainers. By May 20, the Institute will select approximately 30 applicants to participate in a three-day interviewing/training session to become candidates for the Master Trainer. On May 25-27, the Institute will offer training for all candidates. Based on qualifications, interest, and performance during the Master Trainer Training sessions, the Institute will invite select candidates to become Master Trainers.

Training of Onsite Champions (June 1-30, 2010). In order for a school to participate in Phase One of the Tus Valores Cuentan program, it must send a minimum of three staff members (administrators, teachers, counselors, or coaches) to be trained as Tus Valores Cuentan Onsite Champions. Approximately 1,000 teachers, administrators, and staff selected by the directors of Phase One schools will receive the Champions training during June (each three-day training will encompass groups of 50 or less at locations throughout Puerto Rico). Champions will be responsible for implementation, ongoing support, and instruction to assure that their entire school is properly utilizing the materials and strategies.

Training of School Directors (July 15-August 5, 2010). Directors of the 200 Phase One Tus Valores Cuentan schools will receive a special school administrator training to assure their knowledge and support of the program (each three-day training sessions will encompass groups of 50 or less at locations throughout Puerto Rico).

On-Site, One-Day, All Staff Tus Valores Cuentan Orientation Training (August 1-31, 2010). Each participating school will receive a one-day in-service training for the entire staff by a Josephson Institute Master Trainer.

Ongoing Coaching and Consultation (September 1-May 30, 2011). A Josephson Institute Master Trainer will visit each participating school at least twice during the academic year and provide 10 hours of group or individual coaching. Schools can apply for additional hours of coaching up to 25 hours.

Instructional and Support Materials. A wide range of teaching/learning tools (books, guides, DVDs, games, music, activities, contests, incentive items, apparel, posters, and banners) will be provided to each school implementing Tus Valores Cuentan.

Assessment and Evaluation. All participating schools must administer pre and post surveys to students, faculty, and parents and collect and report on specific data relating to drop-outs, absences, and disciplinary actions. This information will be analyzed by Josephson Institute and presented in reports to the Department of Education and the individual schools.

Sports Programs. The Tus Valores Cuentan program has been specifically adapted for use in sports programs and has formally been adopted by the Department of Recreation and Sports under the name Logrando la Victoria con Honor. This program will offer a special one-day training for coaches and provide a comprehensive set of guidelines, codes of conduct, and other materials for coaches, athletes, and parents.

Anthony Baer
  • Nidia tolentino
    Posted at 06:48h, 08 June Reply

    I am a retired educator and would like to be trained in the Tus Valores Cuentan Program. I currently reside in Vieques, PR.

  • Deborah Rodriguez
    Posted at 10:39h, 09 June Reply

    Im so happy im taking the trainning.

  • Cecilia Quiroga
    Posted at 21:37h, 16 June Reply

    Is it possible now to get CC! implementation material in Spanish?

  • Magda E. Rivera Capó
    Posted at 12:01h, 30 June Reply

    Tengo mucha fe de que este programa traerá un ambiente postivo a nuestra escuela.

  • Vivian Rowe
    Posted at 09:29h, 17 July Reply

    I’m a school counselor in Florida maybe I can get this curriculum and training for this coming school year?

  • Nydia E. Barreiro
    Posted at 18:18h, 02 August Reply

    Si todos los que llevamos el mensaje de Valores de diferentes formas nos promovemos tomando en cuenta los seis pilares, podremos cambiar a Puerto Rico.

  • eneida rivera
    Posted at 09:51h, 19 September Reply

    Our school just received “Tus Valores Cuentan” orientation with great expectations. The school system encourages teachers, parents and students to commit and experience a change in community. Hopefully throughout the year character changes will be seen.

  • M. Artero, Ph.D.
    Posted at 12:35h, 15 October Reply

    I am submitting a paper on Moral and Character Development for presentation at a national conference in March 2011. I am grateful that you developed Tus Valores Cuentan and are implementing the program. I wish you huge successes and will certainly reference your program in my paper. If there is anything that I can, as an individual presenting in a professional conference, do to support your efforts, please let me know. I would love to have you come to Guam and train us out here in the Pacific. I have been interested for many years in moral and character development for our students. I currently teach an ethics course for our M.A.Counseling program at the University of Guam. I believe that our K-12 students need to be taught how to address ethical dilemma situations. Often times students participate in e.g., bullying a fellow student or participating in hurtful/harmful behaviors for fear they will not be accept as part of the group.

  • Nydia Barreiro
    Posted at 18:34h, 15 October Reply

    We are so excited in Puerto Rico. This comming sunday we have a massive parade in COAMO. From the Track & Field park to the central park in the town. If interested in help please call:

    Marisol Sellés
    (787) 602-2561

    Laura Escalante
    (787) 447-7897

  • C Mendez
    Posted at 15:29h, 27 October Reply

    Me gustaría conocer más sobre este fantástico programa.
    Podría servir a colegios privados sin fines de lucro?

  • Nydia Barreiro
    Posted at 12:41h, 28 October Reply

    Puede usted llamarnos y le informamos del próximo taller de tres días el 1,2,3 de Diciembre.

    Marisol Sellés
    (787) 602-2561

    Laura Escalante
    (787) 447-7897

  • Maricely Matos
    Posted at 16:32h, 14 November Reply

    Me gustaría conocer un poco más sobre este proyecto. Soy maestra de Salud en Toa Alta y me gustaría que mis jóvenes participen del mismo.

  • Brenda L Saldana
    Posted at 04:30h, 21 January Reply

    I’m a youth leader in San Juan and interested in taking part and supporting Tus Valores Cuentan.

  • Lizette Cotto
    Posted at 05:58h, 04 February Reply

    En el cuestionario administrado a los estudiantes en Puerto Rico, al leerlo y analizarlo con detenimiento, tuvieron el cuidado de reseñar a los estudiantes con preferencias homosexuales, con orígenes étnicos distintos, entre otros, que por cuyas diferencias son objetos del acoso (bullyng), mas no tuvieron el cuidado de reseñar a los estudiantes con discapacidades cognitivas o físicas que están en la comunidad escolar y que son objeto del acoso…nunca exploraron a este grupo en su cuestionario que son tan importantes y tan víctimas como los otros grupos que sí identificaron.

  • Awilda Rivera Fagin
    Posted at 10:49h, 04 February Reply

    I think this program is going to be an enormous positive influence in the lives of Puerto Rico’s youth and its future. Any human endeavor is always a work in progress; I agree with a previous emailer that the lessons about bullying should include mention of children with physical and mental/emotional challenges. Are there ways we as concerned individuals can help support this program?

  • Nydia Barreiro
    Posted at 19:08h, 22 February Reply

    Nuestro proximo taller sera en Junio y en Agosto. Favor de comunicarse con nosotros:

    Marisol Sellés
    (787) 602-2561

    Laura Escalante
    (787) 447-7897

  • Cristina Paz
    Posted at 13:17h, 22 March Reply

    I think that the second objective is the most important one and the one that should be developed extensively.
    I would like to participate in the June workshop.

  • Edelys Camacho
    Posted at 11:40h, 31 March Reply

    Me gustaria obtener información sobre el proyecto para implantarlo en nuestra escuela…

  • Carmen Rosa
    Posted at 19:52h, 13 April Reply

    This Friday, April 15, our school in Catano, Theodore Roosevelt are having a Peace March against bullying since we are working with the 6 pillars of character counts It has been quite an experience.

  • wanda torres
    Posted at 17:18h, 17 May Reply

    I’m also interest in being part of Tus Valores cuentan, please send me information on workshops june and august 2011 in puerto rico.Thanks

  • Nena de Alvarado
    Posted at 11:22h, 02 June Reply

    Is it possible to buy CC materials in Spanish from you?

  • Marisol Selles
    Posted at 07:55h, 28 September Reply

    Tenemos los materiales del programa Tus Valores Cuentan disponibles en espanol. Envie un mensaje a mi correo electronico, mselles@teamtvc.com para enviarle una copia de nuestro catalogo.

  • Angelita Villanueva
    Posted at 07:53h, 02 August Reply

    Necesito mas informacion y materiales.

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