Strategies and resources to help improve students’ character, social-emotional, and academic skills and improve school culture.
What We Do
CHARACTER COUNTS! focuses on building students’ character, social-emotional, and academic skills, while shaping a positive school culture. Our flexible PK-12 framework is based on:
How We Can Help
We’ve been working for more than 30 years to create a flexible framework to help PK-12 educators and students develop good character and create positive school cultures.
Using research and educator feedback, we’ve created a pathway of best practices for schools to meet academic, character, social-emotional, and school culture goals.
Check out our free CHARACTER COUNTS! Week resources.
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begin working on character and culture.
People impacted by our work.
The year we were founded.
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Way To Go Journals help students create strategies for academic success and develop character and social-emotional skills.
Journals provide students with thought-provoking questions on character and leadership. Educators can use the Journals as opportunities for student personal reflection, small-group discussions, or large-group conversations. Each Journal includes more than 160 reflection questions.