our program

CHARACTER COUNTS! is a framework, not a scope and sequence program nor a curriculum. It provides practical strategies and tools to braid CC! strategies with other programs such as PBIS to foster positive climate change to produce exceptional results in the academic, social, emotional and character development domains by infusing six core ethical and performance values and traits into the DNA of your organization.

CHARACTER COUNTS! is a program of the Joseph and Edna Josephson Institute of Ethics. The Josephson Institute is a 501(c)3 nonprofit organization that works towards improving the ethical quality of society by changing personal and organizational decision making and behavior.