Roland-Story Elementary School, Story City, IA


Engaging and impactful CHARACTER COUNTS! assemblies can enhance your program. 

Chris Norton

“We have hosted speakers for many years and we believe Chris’ presentation to be the best ever!  Many students came to him and told him their lives were changed by his testimony! How very grateful we are that our area students received such encouragement and affirmation in the midst of many of their difficulties.”

“This has been one of the highlights of the year for me so far this year.  We had such a great turn out and our kids have talked about it a lot, so that is awesome.”

We’re proud to partner with Chris Norton, author of the inspirational best-selling book, The Seven Longest Yards, and star of the documentary 7 Yards: The Chris Norton Story. Chris’ incredible journey from paralysis to walking down the aisle at his wedding illustrates important lessons about resilience, responsibility, caring, and many other important character skills.

CHARACTER COUNTS! Assembly / Motivational Speaking

To accompany the movie, 7 Yards: The Chris Norton Story, CHARACTER COUNTS! provides curricular resources and assembly options to extend learning beyond the film. Chris is available to deliver his inspirational message to your school or organization. The presentation is recommended for middle school and high school-aged students.

The assembly and curricular resources provide activities to help students advance their character and SEL skills. The assembly and activities connect the Six Pillars of Character (trustworthiness, respect, responsibility, fairness, caring, and good citizenship) to sections of the 7 Yards movie. Additionally, the assemblies focus on critical skills for goal achievement, growth mindset, communications strategies, dealing with stress, overcoming adversity, leadership, and more.

  • Virtual interactive sessions with Chris Norton
    • Up to 30 attendees, with approximate 30-40 minute Q&A session: $1,500
    • More than 30 attendees/single school site with approximate 30-40 minute Q&A session: $2,250
    • Multiple schools (up to 5 schools/district) with approximate 30-40 minute Q&A session: $3,000
  • Live/onsite interactive session with Chris Norton: Contact us for a quote
About Chris Norton

After suffering a spinal cord injury while playing college football, Chris was given a 3% chance of ever moving anything below his neck. Despite his tragic accident and facing long odds, Chris found the power to stand and ultimately walk across the stage at his college graduation and down the aisle at his wedding. Chris’ story went viral. Featured on many of the largest media outlets in the world, he has inspired over 400 million people worldwide. He continues to inspire others as a keynote speaker, author, foster and adoptive parent, and as the star of the life-changing documentary, 7 Yards: The Chris Norton Story.


For more information about assemblies, please contact us at or 515-271-4840.