Current Pillar Partnerships

CHARACTER COUNTS! works with various companies and individuals to develop products and services that focus on The Six Pillars of Character. Click on the links below for additional information from these companies. For scheduling assemblies, please contact the source organization listed below for assistance. To contact us regarding becoming a potential Six Pillar Partner, please complete this form.

CHARACTER COUNTS! 5.0 School Planners

CHARACTER COUNTS! School Agendas from Alliance Publishing and Marketing, Inc., are a valuable resource to implement or reinforce the Josephson Institute’s Model Standards for Academic, Social, Emotional, and Character Development. Teachers and parents can easily introduce youth to the Institute’s CHARACTER COUNTS! 5.0 Wheels of Success program, designed to help students advance academically, grow socially and emotionally and build their character.  It uses 48 convenient weekly discussion ideas, which include ‘people of character’ profiles and motivational exercises. Agendas can be customized with options such as cover personalization, school handbooks and hall passes. Teacher editions and full-color people of character posters are also available.

Visit or call 1-800-518-5176 for details.

school climateDave Kinnoin’s CHARACTER COUNTS! Assemblies

Dave Kinnoin is an award-winning children’s songwriter and performer who wrote and recorded the songs on the much-loved CD CHARACTER COUNTS! Strikes a Chord. One principal said Dave’s assembly program “was a huge hit with our 4th and 5th grade students here at Old River School. It was motivating and engaging. The songs had wonderful and familiar messages that students could relate to and sing along to.”  Read more about Dave in this article. Then schedule an assembly.

service learningObediah Thomas’s “The Character Show” Assemblies

Obediah Thomas, of the children’s performance troupe Razzle Bam Boom, performs The Character Show to educate children and families about positive values and preventing bullying. His songs include: Doing What I’m Supposed to DoTime to be TerrificCitizenshipLife Isn’t Always Fair, and Respect Mambo.

ethicsPaul Tracey’s “Your Character Counts” Assemblies

Great story-telling, entertaining music and, of course, a message that matters. Read more about Paul’s “Your Character Counts” assemblies on his website. Here are a couple samples of the songs he performs: Choices, Choices, Choices and The Golden Rule.