CC! SPORTS
Click here to read more about
how the Josephson Institute and its CC! project are using sports as a means of helping
young people develop strong ethical values.
ARIZONA SPORTS
SUMMIT ACCORD
Click here to read the
declaration signed by nearly 50 leading figures in sports who attended a May 1999 summit
conference on "Pursuing Victory With Honor." Click here for the press
release announcing the Accord and click here for a list of
strategies for achieving the Accord's objectives.
TALK ABOUT IT!
Click here to
go to the CHARACTER COUNTS! to share your thoughts on helping young
athletes develop strong character.
TRAINING COURSES
The CHARACTER COUNTS! Sports "Pursuing
Victory With Honor" sportsmanship campaign includes a two-day
certification training and a one-day
community sportsmanship awareness summit.
The CHARACTER COUNTS! Coalition's Character Development Seminars
prepare educators and youth-service professionals to develop a systematic approach to
character education in their schools and organizations. Click here to read more about this
program.
The Josephson Institutes Ethics in the Workplace seminars
prepare professionals to design ethics programs (or improve existing ones). Click here to read
more about this program. |

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These strategies are suggestions for achieving goals set forth in the Arizona
Sports Summit Accord. They are not part of the Accord and are not necessarily endorsed by
the signatories to the Accord. The suggested strategies will be revised on an
ongoing basis. This version was last updated 03/10/04.
PRINCIPLE: Promote sportsmanship and foster good
character by teaching, enforcing, advocating and modeling the "Six Pillars of
Character": trustworthiness, respect, responsibility, fairness, caring, and good
citizenship. (Arizona Sports Summit Accord, ¶ #2)
STRATEGIES:
- Develop and enforce a written code of conduct that stresses the importance of good
character and specifies ethical obligations and sportsmanship expectations. (Arizona
Sports Summit Accord, ¶ #5)
- Prominently discuss the importance of character, ethics and sportsmanship during the
recruiting process and in promotional and descriptive materials. (Arizona Sports Summit
Accord, ¶ #8)
- Incorporate explicit language in the job descriptions and contracts of athletic
administrators, coaches and others involved in the sports program stating the obligation
to promote sportsmanship and foster good character by teaching, enforcing, advocating and
modeling trustworthiness, respect, responsibility, fairness, caring, and good citizenship.
- Incorporate explicit incentives and disincentives in the contracts of athletic
administrators, coaches and others involved in the sports program relating to desired and
undesired behavior beyond sports performance. (These might include incentives for grade
point averages, graduation rates, games free of sportsmanship-related penalties;
disincentives for NCAA, conference, league or school rule violations, discrediting
on-field conduct (technical fouls, unsportsmanlike conduct penalties, discrediting
off-field conduct ) drug use, DUI, assaults, gambling). Financial and other consequences
relating to these sorts of factors must be significant in relation to the overall
compensation package and reflect the high degree of importance associated with the
sportsmanship and character-building goals of the program.
- Coaches should be hired and retained not merely on their capacity to develop winning
teams and high performing athletes but upon their interest in and ability as teachers to
support the educational and character-building goals of the institution.
- In negotiating contracts with coaches, administrators of educational institutions must
be conscious of the message sent by compensation structures that substantially exceed
those offered to educators and administrators directly involved in the pursuit of the
educational mission of the institution.
- Devote a substantial portion of each yearly pre-season meeting to stressing the
importance of good character and ethical and sportsmanship expectations.
- Teach athletes to discern and deal with ethical and sportsmanship issues by discussing
these issues in relation to actual and hypothetical situations occurring or likely to
occur in practice or game situations.
- Teach athletes that good character, ethics and sportsmanship are essential to honorable
athletic competition and that victory attained in any other way is empty and unworthy.
- In communicating to athletes and to others about the athletic program, regularly use the
language and concepts of character, ethics and sportsmanship including: integrity, honor,
honesty, respectfulness, courtesy, civility, class, responsibility, duty, accountability,
fair play, empathy, compassion, kindness, unselfishness, teamwork and playing by the
rules.
- Establish and regularly practice rituals and traditions that reinforce the principles of
sportsmanship.
- Establish and discuss guidelines for dealing with unethical and unsportsmanlike behavior
by athletes and impose sanctions regardless of the competitive impact.
- Communicate the importance of sportsmanship to parents and spectators by frequent public
announcements, by posted signs and on programs and other written materials.
- Establish and enforce guidelines for dealing with unsportsmanlike conduct by coaches,
parents, spectators, cheerleaders and other spirit groups.
- Develop a league- or campus-wide educational campaign promoting sportsmanship and
celebrating the positive aspects of athletic competition beyond winning.
- Insist that coaches and athletes avoid displays of emotional immaturity after a bad play
or losing a game.
PRINCIPLE: Conduct sports programs in a manner that
enhances the mental, social and moral development of athletes and teaches them positive
life skills that will help them become personally successful and socially responsible. (Arizona
Sports Summit Accord. ¶ #3)
STRATEGIES:
- Assure that coaches consider that they are, first and foremost, teachers. (see Arizona
Sports Summit Accord, ¶ #16)
- Coaches and others must demonstrate a genuine and continual interest in each athlete as
a person and be willing to counsel, advise, encourage and console without regard to
athletic performance.
- Develop comprehensive support programs for athletes that can deal with academic,
emotional, social and ethical issues that may arise.
- Encourage student-athletes to think of themselves as students first and athletes second.
Be sure they have a realistic understanding of the remoteness of making a living as a
professional athlete and the average career lengths of those who do.
- Wherever possible, integrate student-athletes into the general student population.
- Develop and continually refine a life skills program for athletes that acknowledges and
helps them anticipate and effectively deal with the special stresses, conflicts and
temptations that confront athletes including:
- time pressures and the need to juggle school, home and social responsibilities with
athletic demands
- social issues including the potential of peer adulation to make the athlete conceited,
self-absorbed, unkind, snobbish, arrogant and/or abusive
- difficulties some young people have keeping their athletic goals in proper perspective
- possible temptations relating to sex, drugs and alcohol
- special compensation and other rules that may apply to them as athletes
- possible contacts from agents or gamblers
- Develop and continually refine a life skills program for athletes that includes career
counseling and training in leadership, time management, goal setting, ethical decision
making, self-control and conflict resolution.
- Encourage character and good sportsmanship by praise and formal awards.
PRINCIPLE: Consistently demonstrate and demand scrupulous integrity and observe and
enforce the spirit as well as the letter of the rules. (Arizona Sports Summit Accord, ¶ #6)
STRATEGIES:
- In relation to the traditions and accepted customs of each sport, coaches and athletic
administrators should discuss, determine and publish their programs attitudes and
values regarding:
- efforts to evade restrictions or rules that involve oral or written communications
designed to misrepresent, mislead or deceive (e.g., re: disabled lists; residence, age, or
academic eligibility; physical condition of players; height and weight of athletes)
- deliberate violations of game rules (e.g., intentional fouls in basketball, delay of
game in football, intentionally behaving in ways to get ejected for morale reasons; use of
injury time-outs for other purposes, etc.)
- attempts to mislead or deceive referees or umpires (e.g., re: who touched ball last,
whether a player touched a ball, faking fouls, whether a ball hit a runner, whether a ball
was caught as opposed to trapped, whether a player stepped out of bounds, etc.)
- efforts to evade rules by artifice or stealth (e.g., recruiting limitations, practice or
playing time restrictions, use of substances like silicon on uniforms or stick-em on
hands, etc.)
- when, if ever, athletes or coaches are expected to affirmatively call, or admit if
asked, whether they touched or were touched by a ball, were out of bounds, touched a base,
etc.)
- Speak openly to athletes during practices and training to assure that they know the
letter and spirit of the rules and what they are expected and permitted to do.
- Establish clear consequences for violations of rules and expectations that reinforce the
value and discourage future violations.
PRINCIPLE: The highest administrative officer of
organizations offering sports programs must maintain ultimate responsibility for the
integrity and quality of those programs. Such officers must assure that education and
character-development responsibilities are not compromised to achieve sports performance
goals and that the academic, emotional, physical and moral well-being of athletes is
always placed above desires and pressures to win. (Arizona Sports Summit Accord, ¶ #9)
STRATEGIES:
- The governing boards of organizations offering sports programs (e.g., Boards of
Education, Boards of Trustees, Boards of Regents, etc.) should review the overall mission
of the organization and the role its athletic programs play (and should play) in pursuing
that mission. These boards should establish clear policies and standards of accountability
directed to the highest administrative officer of the organization (e.g., principal,
superintendent, president, chancellor, executive director, CEO).
- Every three years the highest administrative officer should report to the governing
board regarding the role the athletic program has played in advancing the education and
character-building goals of the organization.
- The highest administrative officer should require that athletic administrators and/or
program directors report annually on the role the athletic program has played in advancing
the education and character-building goals of the organization.
- The highest administrative officer should establish clear goals and standards of
accountability with regard to the education and character-building goals of the
organization.
- Campus and outside press should hold the highest administrative officer accountable for
any inconsistencies between the education and character-building goals of the organization
and actual behavior within the athletic program.
- The highest administrative officer should review and approve all athletic contracts and
assure that the overall compensation as well as specific incentives and disincentives are
consistent with and likely to achieve the education and character-building goals of the
athletic program.
- The highest administrative officer should assure that the personal conduct and teaching
practices of coaches are consistent with all the standards of the Arizona Sports Summit
Accord and additional standards of the organization.
PRINCIPLE: Prominently discuss the importance of character, ethics and sportsmanship
during the recruiting process and in promotional and descriptive materials, and
specifically determine that the athlete has or will develop the character to succeed. (Arizona
Sports Summit Accord, ¶¶ #7-8)
STRATEGIES:
- Instruct recruiters to be explicit about the institutions expectations that
athletes and coaches exemplify good character and conduct themselves, on and off the
field, as role models. (¶ #4)
- Assure that high school and club coaches know and pass on to athletes your
institutions expectations regarding character and ethics.
- Specifically inquire of coaches, teachers and others to determine whether a prospective
recruit has any history regarding criminal arrests or convictions, drug or alcohol use,
gang involvement, fighting or violence, academic cheating, school disciplinary actions or
any other form of misconduct that might indicate a character problem. If such information
exists, make additional inquiries of the athlete and discuss the issues openly so that a
specific finding can be made as to whether the athlete has or will develop the character
to succeed.
- If recruiters cannot conclude with a high degree of confidence that the athlete will be
no danger to other students, the athlete should not be recommended for scholarship.
- If recruiters cannot conclude with a high degree of confidence that the athlete will
stay our of trouble and avoid actions that would compromise the reputation of the athletic
program, the athlete should not be recommended for scholarship.
- If athletes with past character problems are brought to campus, assure they are
continually counseled, supported and monitored to help them strengthen their characters.
- The faculties and staff of educational institutions must be directly involved in and
committed to the character-building goals of the institution. (Arizona Sports Summit
Accord, ¶ #10)
PRINCIPLE: Specifically determine during the recruiting process whether an athlete is
seriously committed to getting an education and has or will develop the academic skills to
succeed. (Arizona Sports Summit Accord ¶ #8)
STRATEGIES:
- Before making a recommendation for scholarship and admission, recruiters should make an
initial determination that the athlete is seriously interested in getting an education and
that he or she will work diligently toward that end. If recruiters cannot conclude with
confidence that the athlete is serious about getting an education and is not simply
seeking a scholarship as a means to play sports professionally, the athlete should not be
recommended for scholarship.
- Before making a recommendation for scholarship and admission, recruiters should make an
initial determination that the athlete has or will develop the academic skills to succeed
at the institution.
- Minimal eligibility requirements according to NCAA requirements are not always
sufficient. Recruiters must take into account any disparity in preparation, ability,
aptitude, and prior knowledge between the athlete and the average non-scholarship student
at the institution. Recruiters should determine that the athlete can compete academically
and earn a degree.
- If the ability of the athlete to succeed academically is questionable, the athlete
should be recommended for scholarship and admission only on restricted conditions
including ineligibility to compete during the freshman year.
- The faculties and staff of educational institutions must be directly involved in and
committed to the academic success of student athletes. (Arizona Sports Summit Accord, ¶ #10)
PRINCIPLE: The leadership of sports programs at
all levels must ensure that coaches, whether paid or voluntary, are competent to coach in
three areas: 1) character-building and sportsmanship, 2) first-aid and the physical
capacities and limitations of the age group coached, and 3) coaching principles and the
rules and strategies of the sport, (Arizona Sports Summit Accord ¶ #12)
STRATEGIES:
- Athletic administrators should assess the competency of each applicant or recruit for a
coaching position to determine whether he or she has at least a basic knowledge of: the
content and techniques of character-building in sport; the safety, first-aid and
understanding of the physical capacities and limitations of the age-group to be coached;
and basic principles of coaching including techniques of motivation, conditioning and
discipline as well as knowledge of rules and strategies of the game. A significant
deficiency in any of these three areas should preclude employment unless the institution
can otherwise ensure that the coach will gain the required competency before or within the
first 60 days of coaching.
- Athletic administrators should not take for granted that those who apply for or are
currently serving as coaches possess minimal competency in all three critical areas. Even
highly experienced coaches may lack the knowledge or interest in attaining or maintaining
competence in one or more of these critical areas.
- Competency in the character-building and physical safety dimensions of coaching is
especially important for those who coach young children whose values and attitudes about
life and sports are not fully formed. The difficulty in getting qualified coaches in youth
leagues and for certain middle and high school sports is a critical problem but it is
vital that unqualified coaches are not given the responsibility of guiding youngsters. In
this context, an interested, caring adult with good valuesand a concern with
conveying themusually can be taught what needs to be known about first-aid, physical
limitations and the basics of coaching and the sport. The tendency to employ a person with
so called Xs and Os knowledge but who may be a poor role model or an indifferent character
teacher should be consciously avoided.
- A major factor in hiring and retaining coaches should be their commitment to develop and
advance their coaching competence in all three areas through experience, reading or
professional development courses.
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