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Get started: Media relations

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Promoting CC! in talk shows

The radio and television talk-show circuit is another means of generating awareness of CHARACTER COUNTS!. Generally, radio is more accessible. Unfortunately, television talk shows — especially syndicated ones — are often inclined toward circus-act sensations, and neglect the substantive issues. Local public affairs programs are good prospects. Small, non-commercial “public access” channels should definitely be contacted.

As with all your media relations, talk-shows require a little research before you can get going. Check with local television stations to find out which shows are appropriate and how to contact the show’s producer. Many libraries have media guides that may be useful.

Check with radio stations as well. Most talk radio stations have a number of programs from which to choose. Prepare a “pitch letter” to the contact person — usually the producer of the show — discussing the issue you would like to address. You should also include in the letter the name of the spokespersons who will speak on your behalf. In your letter, make sure to stress the timeliness of your story and invite them to call you. But don’t wait by the phone — plan on having to make several follow-up calls to them.

If you get a placement, the spokesperson should be prepared with key points regarding the importance of character education, what your organization is doing in this area (for National CHARACTER COUNTS! Week, etc.), and what is happening at the national level. Include relevant statistics, such as those documented in the Josephson Institute’s national surveys (e.g., the Report Card on the Ethics of American Youth). Make sure your spokesperson is prepared with answers to the kinds of questions that you think are likely.

 

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Share news of your activities on the CHARACTER COUNTS! Local News Blog or send your stories and photos to our national office at CCNews@jiethics.org.