Our Centers for Ethics:
Get started: Media relations
Make sure your stories are heard and spread the word about character
Print and electronic media are wonderful vehicles for promoting CHARACTER COUNTS! events and ongoing activities — or broader ideas related to character education. If you have your own newsletter, website, or other media outlet, start by using it to exchange character development ideas and to publicize your activities. Gaithersburg Middle School in Maryland, for instance, has a "CHARACTER COUNTS! Corner" in their school paper. Also, encourage other community organizations to publicize your events and activities in their newsletters.
See these sections for tips on using news media to raise awareness and promote local events:
- Press conferences
- "Op-ed" articles (for your newspaper’s commentary section)
- Radio and television talk shows
- Public service announcements
- Pitching a story to journalists
See an updated list of news articles about CC! activities around the U.S.
Local News Blog: A state-by-state roundup of what people are doing.
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