CHARACTER COUNTS! offers training, materials and programs to help you teach basic values (the Six Pillars of Character) to young people.
It isn’t a curriculum, an add-on, an out-of-the-box program or a quick-fix fad. Our flexible methodology lets you shape your character-education initiative to your needs.
More on our approach »
CHARACTER COUNTS! members include schools, districts, municipalities, human-service agencies, youth-service groups and businesses. Together we reach more than 7 million young people. See the member list »
OK, ready to get started? First, read about becoming a member »