If you live in Southern California, your next trip to the grocery store could be a character-building experience.

Ralphs is promoting CHARACTER COUNTS! in every single store. You’ll see a rack of our products and information, a sign at the door, kids’ lunchbox stickers, and advertising in the store flyers. You’ll even hear our own Michael Josephson’s “Food for Thought” messages over the sound system.

Be sure to see all the Pillars in store and check out our CHARACTER COUNTS! awareness and parenting products. Even if you’re not shopping, please tell the store manager how excited you are that they’re celebrating good character. And pass the word on to everyone you know.

If you’re rolling a cart down the aisle and hear, “There’s a Pillar in my produce!” you’ll know you’ve come to the right place!

Visit Ralphs.com to find a store near you.