Some 21 students came to the studios of MTS Broadcasting in February 2005 to record public service announcements (PSAs) about character. They were from Mace's Lane Middle School Government Association and the PSA effort was a project of CC! Mid-Shore.

The students wrote and recorded all the parts of the PSAs, which described and defined the Six Pillars. Some were skits and some were announcements that students took turns to read.

Here is a sample, from student Adrienne Cornish: "At a basketball game the referee is making bad calls because he wants the other team to win. This is not fair to the other team. Fairness means to treat everybody fairly and equitably. Character counts, anywhere and all the time."

Adrienne told the Daily Banner she wrote about basketball because "that's one of the best examples of fairness that I know about. Character is very important."