Rock music was throbbing everywhere as people picked their way through aisles of vendors selling quilts, jewelry, sculptures, and more at the Character Rocks Street Fair on Sunday, November 13, 2005. The event celebrated the role of CHARACTER COUNTS! in the Poway Unified School District, according to the North County Times, and thousands attended.

CC! is "so much in the fiber of our school district," that the Poway Chamber of Commerce sought to infuse it into the fair, said chamber CEO Toni Kraft. On one of the two stages, students gave a presentation about CC!.

In addition to celebrating CC!, the fair honored Poway's role in rock history, entertainment coordinator John Riley told the San Diego Union-Tribune. "World-famous rock bands including Blink 182, Unwritten Law and Louis XIV all hail from Poway," he said. "These bands have sold millions of albums, sold out thousands of shows around the world and have been all over MTV."