MacArthur School had a "super" CC! Week kickoff, according to school social worker Kassidy Lindholm. It also instituted a yearlong motivational program to encourage good character. The school focuses on one Pillar per month. At the start of the month, school personnel have students take home a Pillar flier and a home-school connection activity to encourage participation by parents and the community. There is also a Character Spirit Day each month, where students and staff don the color of the featured Pillar. The daily morning announcements reinforce that Pillar.

In addition, teachers and staff give students "CHARACTER COUNTS! tickets" when they catch them showing good character. Students place their tickets in a classroom pot, and the room with the most tickets at the end of each week receives a special honor: The principal and other staff hold a parade and end it at the winning classroom, where the principal awards a certificate and takes a class picture. The morning announcements the next school day feature these students, and a bulletin board outside the office tracks the weekly winners. The classroom with the most "wins" earns a pizza party. There is one primary winner and one intermediate winner each week, and pizza parties take place in mid-year and at the end of the year.