The Oak Hills Local School District's Delshire Elementary School launched CC! on Monday, January 3, 2005, the day kids returned from Christmas vacation.

During its assembly the next day, the school introduced its "CHARACTER COUNTS!/Character Creates Winners" program to kids. The event featured the Oak Hills High School boys' basketball players and coach Mike Price. As reported by the Cincinnati Enquirer, the players discussed the benefits of good character with students.

Over the following months, students heard one-minute announcements called "Words of Wisdom" every week. They learned about the Six Pillars and earned awards from teachers and the principal when they displayed them, as well as announcements of their names over the PA system.