The Rotary Club of Bloomington Daymakers works in partnership with several schools and community organizations to promote CHARACTER COUNTS!. In addition to producing materials to raise awareness in the community, the Daymakers provide classroom materials, conduct workshops and address educational leaders on the issue of character education. They have received the support of the Bloomington City Council, and the Bloomington Parent-Teacher-Student Association (PTSA), and are conducting community-wide activities in coordination with Healthy Communities – Healthy Youth, the Minnesota Center for Corporate Responsibility, and the Minnesota Alliance With Youth.