Students at Millerdale Colony Elementary have been releasing balloons every month to spread the word about character. The balloons bear the colors of the Pillars, according to The Miller Press. On November 24, 2004, the kids released seven blue ones, which blew southeast, and on December 16 they let go of yellow balloons, which drifted northeast. The students tagged each balloon with their names and address, hoping that whoever found them would get in contact.