Character pays off everywhere, but at Fort McCoy, Wisconsin, it has become part of the children's economy. As part of a recognition program called Character Cash, students who show Six Pillar behavior receive "cash" they can use to buy rewards like rulers and bouncing balls.

CHARACTER COUNTS! activities also merge thoroughly with the daily lesson plans. Teachers of kindergarten through fifth grade try to carry out one activity per day from the book Good Ideas to Help Young People Develop Good Character. The book offers step-by-step descriptions of 250 character-building activities for all grade levels, arranged by Pillar.