Whole Foods Market of Reston sponsored a five percent day fundraiser for the Reston CHARACTER COUNTS! Coalition on Wednesday, September 24, 2003. Five percent of the day's sales at the Reston store in Plaza America went to help the Coalition fund events such as South Lakes High Schools Ethics Day Program and the Annual "Do The Right Thing" Essay and Poster Contest. “Reston Association is proud to be a member of the Reston CHARACTER COUNTS! Coalition,” says Cate Fulkerson of the Association.

