The CHARACTER COUNTS! kickoff took place at Frontier Elementary on September 17, 2002. Leann Rudolph, the Student Council sponsor, had five Council members lead the entire school in a pep rally on CC! and the Pillar of trustworthiness. Frontier also had visitors, the PALS group from the local high school. These 15-, 16- and 17-year-olds read a quote in English and one in Spanish about trustworthiness, sang amusing songs with students, and were good role models. “The PALS sponsor at the high school and I have partnered up,” says Ms. Rudolph. “Each six weeks we are going to make CHARACTER COUNTS! a huge deal and kick off the new Pillar for that six weeks.”