Friendswood High School's Future Farmers of America group showed some TRRFCC animals at the Houston livestock show and rodeo. They showed six animals and adorned the corrals with Six Pillars banners and signs.

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Aaron Eilerts received an Iowa Character Awards honorable mention in 2007. Tragically, the life of this compassionate young man ended in June 2008 when a tornado hit the Little Sioux Boy Scout Ranch.

To honor Aaron's commitment to community service, his hometown of Eagle Grove is continuing many of his service projects. They proudly work with the Governor's office to organize the annual Aaron Eilerts Day of Service & Giving on February 24 -- Aaron's birthday. Read more in the CHARACTER COUNTS! in Iowa blog.

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Role models from Friendswood High School too numerous to count made a stop at Westwood Elementary bright and early Wednesday morning to help kick off our Character Counts! and Red Ribbon Week celebration. The early birds signed autographs, posed for pictures, and gave out stickers to reinforce today's theme: Character Keeps You In The Game! Our pep rally began with the pledges and a moment of silence, followed by some character cheers, led by our Mighty Mustang Varsity Cheerleaders. A pep band, under the direction of PAL Chandler Sager, then played a spirited rendition of the FHS Fight Song before PALs Brittany and Koby took the mic to have a character chat with our future cheerleaders, athletes, musicians, and PALs. Assistant Superintendent Thad Roher also spoke with the Westwood family to remind us that, though we each have our own favorite team(s), we are indeed all part of one bigger team connected by character. A prompt princess was crowned, the Golden Plunger award went to the girls, and our Character Celebration ended with the singing of the Westwood School Song. Our Hometown Heroes made Victory Tunnels for the students to exit through on their way to having a 'TRRFCC' day! We thank our Heroes from FHS for modeling character and leadership, friendship and fun!

If you live in Southern California, your next trip to the grocery store could be a character-building experience.

Ralphs is promoting CHARACTER COUNTS! in every single store. You’ll see a rack of our products and information, a sign at the door, kids’ lunchbox stickers, and advertising in the store flyers. You’ll even hear our own Michael Josephson’s “Food for Thought” messages over the sound system.

Be sure to see all the Pillars in store and check out our CHARACTER COUNTS! awareness and parenting products. Even if you’re not shopping, please tell the store manager how excited you are that they’re celebrating good character. And pass the word on to everyone you know.

If you’re rolling a cart down the aisle and hear, “There’s a Pillar in my produce!” you’ll know you’ve come to the right place!

Visit Ralphs.com to find a store near you.

CHARACTER COUNTS! In Iowa was proud to partner with Hy-Vee Grocery Stores and the Iowa Sports Foundation in the 3rd Annual Exercise Your Character event on April 30.

Nearly 4,000 fourth and fifth grade students attended this active event, aimed at teaching students about good character, exercise and healthy eating. All of the participating students (and teachers!) participated in six dances to help them achieve 30 minutes of exercise.

Speakers included Iowa State Coach Bill Fennelly and Olympian Hunter Kemper. Plus, many of Iowa's favorite mascots were there to cheer the students on!

Check out the photos on their blog.

The San Clemente CHARACTER COUNTS! in San Clemente, CA will be hosting their annual CC! Week Jamboree to celebrate the Six Pillars of Character. This year the Jamboree will feature a Wild West theme, including 70 educational booths, arts and crafts, games, and many western performances!

The Jamboree will take place at Vista Del Mar Middle School on Saturday, September 26 to celebrate CHARACTER COUNTS! and National CHARACTER COUNTS! Week. For more information about the events taking place in San Clemente, please call 949-361-8368.