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What Will Matter, by Michael Josephson — inspiration and insight on ethical living (weekly)
Pursuing Victory With Honor — sportsmanship news and helpful tips (monthly)
CHARACTER COUNTS! Character Educator — character education news and tips (monthly)
Updates and offers. Occasional emails about new programs, contests, grants, and more.

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What’s Happening


Three days of training will help you change lives for good.

Improve classroom management, academic achievement, and your whole school climate. Sign up for a CHARACTER COUNTS! 4.0 Seminar:

About our training »   More scheduled trainings »


Matching grants available for Arizona schools

Let us help you fund your character education initiative. Read more »


Michael Josephson's What Will Matter blog

Ethics: easier said than done

If we learned everything we needed to know in kindergarten, I must have been absent that day. Read more in our What Will Matter blog »
And stay connected:
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CHARACTER COUNTS! School Agendas

2013-2014 CHARACTER COUNTS! School Agendas

Great for implementing CC! in the classroom and home, these planners (grades K-college) help students get organized and become college- and career-ready. Each includes 48 discussion ideas based on diverse people of character. Get a free sample and custom quote today!
Order now »    Read more »


Bullying prevention and character education

Teach students about bullying and character

Our partner Practi-Quest offers an interactive learning tool in which kids navigate their way through different adventures and learn to make good choices. Learn more, see demo »


2012 Report Card on the Ethics of American Youth

Teens are behaving more ethically

Our survey of over 20,000 high school students shows a drop in unethical conduct for the first time in a decade.
Read more »
   See USA Today's front-page story »